Monday, May 18, 2009
Sunday, May 17, 2009
Rita Masarin .Surf Brand
My surf brand would appeal to women from age 18+ . Aimed at surfers who appreciate how surfing use to be, the TRUE SPIRIT of the sport friendly, chilled and cruisie
Products will include a range of summer and winter clothes, the clothes and swimwear will be designed to cater for different shapes and sizes and not just to skinny models. The material used will need to be made from organic cotton and printed using soy based inks. The wetsuits made from recycled fishing nets and polyester products. Other products will include surf and travel accessories
South Pacific, Tiki and Australian beach culture of the 60’s will be the main influence of my design.
Fun, active, retro, kitsch, practical, flexible, playful, and comfortable would describe the personality and concept of my surf wear.
The choice of names I came up with are;
Soul surfer,
Black
Blue
Flying Fish,
Sugar Shack,
Nalu (means; Surf, Wave, Ocean. in Hawaiian)
Soul Glider,
Sugar Curl,
Island Spray,
Surf Sistas
True Spirit
Sugar Kurve,
Island Reef
Cross Step
I ‘m liking Blue Pearl, blue for the colour of the ocean and pearl being the jewel of the sea but I haven’t decided on the colour of the logo yet. I’m tempted to NOT use the obvious aqua, Prussian blue, purple and white and go for something totally different…..so any suggestion is welcome.
Environmental and the conservation and protection of cetaceans and their environment are the issue of concern for me. As surfers it’s our karmic duty to protect the oceans inhabitants. I have always respected the ocean and all that live in it. The ocean and its contents is our greatest resource. This resource needs protection I hope that we're not too late.
My range will be distributed throughout
Wednesday, May 6, 2009
Brianna - SNOW - Branding
Gender - Female
Age - 15-30
Season – winter
Subculture - Young girly snowboarder/skier with attitude, but funk flare and style. The fashion contuses girl that still wants comfortable and hard wearing clothes for the every day use and snowboarding.
10 WORDS
Fluffy, cutie, sweet but tuff, Attitude, white, pink, snowflake, bunny, Rabbits, Polar bear, ski, clouds, powder.
NAME IDEAS
• Snow bunny
• SNOW Flake
• Snow bear
• PINK POLAR
• Ice queen
• ICE PRINCESS
• Pink Ice Princess – PIP
• SNOW ANGEL
• Snow wings
• WONS
• Lrig Wons
• ICE ANGEL
• Ice wings
• POWDER PRINCESS
• Snow white
• PINK SNOW
Geographic
U.S.A Canada, Europe, Australia, New Zealand, U.K.
Would be sold in snow shops in cold climates, also to surf and skate shops for winter and autumn ranges.
Online shopping and wholesale to retailers.
Ski resort shops, Chain stores for surf skate and snow.
I Thought of SNOW BUNNY as a brand, but after researching on the net I discovered the there was already a company for girls snow gear called SNOW BUNNY.
Her are some of their logs.
Similar product and styles
First ruff ideas
snowboard brand by jules
Vision;
Colours: black, red, purple, silver, pink, lime green and white
i am endeavouring to create a snowboard label that is modern and elegant, appealing to gothic sensibilities and the imagination.To use design that is attractive to all ages because of its high quality and enduring style.
i would like to use the lastest space age fabrics in combination with natural and traditional fibres...that is, wools and silks, with a special focus on the development of hemp products which are environmentally sustainable.
so far my influences for this idea are marilyn manson, alexander mcqueen, jay mccarrol and john galliano.
Joana Surf Brand
Soultry represents women in a sexy but respectful way,focusing on women between the age 20 and over...or anyone with a sense of style.
I feel women have a limited market and most of the products produced are repeatedly grungy graphics that may not appeal to the typical woman. My designs will represent a womens everyday lifestyle and bring those graphics into the snow environment. Producing products and graphics for the Autumn/winter range, designing boards and accessories, e.g. snowboards/vests/jackets/scarves/beanies etc.
Subcultural influences include the fashion/beauty industry e.g. bags, shoes, make-up.I woman can never have enough shoes.....even for the snow! I am also focusing on the heart, its shape and meaning for the logo design, with flowy font.
I decided to spell Sultry.....S O U L T R Y as it portrays a personal inner- beauty feel, being her soul. Autuum trees are beautiful, especially in the snow with its soft browns, yellows and greens which i will be also focussing on in my designs.
The personality and concept i would like to portray in my designs represents a real womens presense and witty sense of humour.
Colour swatches will include reds, blacks, pinks, pastels, browns and creams.
The range would mostly be available in the colder climates e.g jindabyne, nation wide specialty stores and internet orders world wide.
The main source of promotion for my brand will be sponsorship(from fashion industries/womens rights)/write ups, adverts in surf/snow local magazines/exterior/interior poster signage and snowboarding competitions and events.
My designs have a pop art/Paul frank influence with inspiring themes of the fashion industry/candy/characters/patterns/shapes and realistic imagery.
Some possible names included- tragic, bruisedbum, pino, webby, webb, penguin, lost, amused, clae, damand, focus, fine, reality, Style, denile, release, opinion, angels, faulty, obvious, maniquin.
Tuesday, May 5, 2009
Chloe. Surf Brand
10 Descriptive words: Water, Humor, Wave, Power, Freedom, Speed, Strength, Attitude, Fearless, Ego.
I went through a few possible names for my brand such as "Eskylid" "Esky" "Eskhe" "Hurdle" but i have settled on the name "SHARK BISCUIT"
Colours used will mostly be Black, Red, Blue, Grey.
Simple, Bold Type. Large, Capital letters to stand out.
Saturday, May 2, 2009
LUKE - skate brand
Gender: unisex
Age: teens and young adults
Season: all seasons of the year
I want my brand to be unique and interesting without being too complex. Some inspiring themes and styles I want to include are abstract art, comic art, surreal art, underground scene music and alternative fashion styles. I want my brand to have an art punk kind of theme for clothing and skateboard designs. An easy and recognisable logo I think will pay off for the brand design, something that people can recognise anywhere. I think it’s important to be aware of the environmental issues of the planet, so I think that the brand should include organic alternatives in the clothing. I want it to promote music concerts mainly ones such as soundwave and taste of chaos. Posters and flyers are some examples that could be put in store and online. I want the range of products to be available world wide.
Here are some of the brand names that I’ve come up with:
Weather, Oddball, Grafs, Black sheap, Silent city, Outcast, Original copy, Robo riot, Phoenix, Tok E yo, Science vs. religion, Kill phill, scissor hands, Equationz, CheaP, Cut and paste, OrdinEry. Duvs. SSmasHH, karry, mosART, DeathKab, levels, radioteleviZion, project, comik, spase, KaNUreADthIS?, I’m still thinking and deciding which one to choose.
10 descriptive words for my brand:
Unique, Individual, different, artistic, underground, stylish, smart, original, sleek, unusual.
Thursday, April 30, 2009
Chris Nowlan New Funkie Brand
Wednesday, April 29, 2009
Robyn Rand _ initial profile
subculture:
Skateboarding in skateparks.gender: boys, wearable by girls if they skate.
age group: pre-teen.
season: year round
other subcultures: BMX-ing, scooter riding.
issues: encouraging out door fun, kids helping/teaching kids, getting fit & using your body, promoting boy reading, and safety issues.
personality: safety, healthy, outdoor fun, keeping fit, making friends, learning, active is good, helping others, having a go, energy.
colour palette:black with primary colours (red, blue, yellow)
geographical distribution: Australia, predominately in the cities where children are not safe, don't have the space or are just unable to be outside.
method of selling: internet mail order, shops, catalogues.
methods of promotion: small percentage of profits get donated toward public schools to purchase learning tools for disadvantaged kids or reading books for libraries / classrooms, is advertised within educational circles, promoted through schools, sporting groups & free skating clinics organised at afterschool / vacation care.
Influences: in my design and ideas include my 10 year old son who has given me most of the names and the idea of skating boys needing to learn to read. Most of them are pictorial, from magazines and websites, the ones with the names that I know are: Washington Street, Creature, Slap, Termite Skateboards, Blind skateboards, Slap magazine, Darkstar, Piet Mondrian kids at the skate park at 7 am on Sundays, Rita and Emily.I am also influenced by the 'skateboarding can make a difference' thing from the 'Real Auctions' where they donate money from auctioning decks toward helping the autism foundation, and the Termite skateboards with their cheap completes and ssafety gear for poorer families.
possible names in no particular order:
Fun Park, BOW - Boys on Wheels, Small Kiks, Grinders, Crash, KK - Krash Kids, Jettahs, Jetts, Jet sk8ahs, Kid Flip, Scabs, Shortys, Shiners, Kennys, Random, Wasp, Nutz,
Think I like WASP best, its small & fast & will sting u.
Elisha in da house!!!
- BLUE ICE
- off PEAK
- E S SNOW
- Goddess
- method ice
- free-zone
- chilli
- below minus
- degrees celsius
- drop zone
- static ice
- frozen dreams
- ice maiden
- snow f x
- winter playground
- ice garden
- gem
- liquid ice
- forever white
- hot ice
- ella ice
- ETS
- elisha snow
- serious snow
- X factor
- frost
- chill tactix
- ivory
- classix
- sno- leopard
- giant snow
- oz snow
- icy thrills/I C thrills
- Sno angels
- Leo Snow
- White Tiger
- mystix
- mystic sno
- white rush
- snow n ice
- kriztel peex (crystal peaks)
- winter realm
- wild child
- candy ice
- white chocol8
- elisha's design
- without wings
- destination
- glamma (glamour)
- just snow
- sno kitty
- lioness
- snow queen
- defdefyin
- crysal air
- white rush
- global meltdown
- sexsymbol
- sexsells/sexcells
- sexyfree
- cooly candy
- icycle / icy cool
- paradice / pairodice
- gypsy
- frozen milk
- MILF
- broken ice
- winter stars
- alpine fem
- minus zero
- gang green
- frost bite
- crakalakin