Joana Surf Brand

My Brand will have as a target the surf industry, aiming the free surf, I don't want to focus on a group of age or a gender, the brand will be attractive to those who love to surf and love all the things that comes with it (sea, exercise, health, life, freedom ...).

Giving emphasis on sunny days, but not specifically summer because all the seasons have positives and negatives, and the sun can be present in all of them always bringing happiness and energy.

All the principals concepts of Yoga will be presents in this brand, the power of concentration, strength and the seek for balance in your life.

The brand (EQUILIBRIUM) will support a project aiming a better conscience about the damages that we've been causing to our planet, trying to teach us how to keep the oceans clean, the earth, ours streets and environment, using phrases like "help the planet", "grow it, but don't destroy it" followed by funny instructions how to do it.

Besides all the fabrics will come from natural fibers and recyclable. 

EQUILIBRIUM will try to invite others cultures and styles using the concept of NO PREJUDGE as an strategy to make them see that no matter how is your style and who do you walk with, if you enjoy the life, if you are pro-life and if you worry about our world than you should wear this brand, and everybody can be together "in the same boat".

10 words to describe the personality and concept of EQUILIBRIUM surf wear:

LIFE I ENERGY I POWER I NATURE I BALANCE I HEALTH I FREEDOM I CONNECTION I MIND (SOUL) I DISCOUVER

COLOUR PALETTE:

white green  blue  violet  yellow  orange  black  

For attract better the aim public the brand should be distributed on the coasts, initially.

The styles influences are ArtNouveau, ArtDeco and PopArt. And the inspiring themes are the environment issues, the prejudge and the seek for life (that could be the perfect wave or whatever you most desire).