LUKE - skate brand

My brand is going to appeal to people who believe in being themselves in today’s society. I think it’s important to be able to express ourselves without following modern day trends and mainstream music, media and clothing etc. Even though the brand will still be involved with clothing, skateboard designs etc, I still want it to have that feeling of individualism. My brand is going to be a skating brand.

Gender: unisex
Age: teens and young adults
Season: all seasons of the year

I want my brand to be unique and interesting without being too complex. Some inspiring themes and styles I want to include are abstract art, comic art, surreal art, underground scene music and alternative fashion styles. I want my brand to have an art punk kind of theme for clothing and skateboard designs. An easy and recognisable logo I think will pay off for the brand design, something that people can recognise anywhere. I think it’s important to be aware of the environmental issues of the planet, so I think that the brand should include organic alternatives in the clothing. I want it to promote music concerts mainly ones such as soundwave and taste of chaos. Posters and flyers are some examples that could be put in store and online. I want the range of products to be available world wide.

Here are some of the brand names that I’ve come up with:
Weather, Oddball, Grafs, Black sheap, Silent city, Outcast, Original copy, Robo riot, Phoenix, Tok E yo, Science vs. religion, Kill phill, scissor hands, Equationz, CheaP, Cut and paste, OrdinEry. Duvs. SSmasHH, karry, mosART, DeathKab, levels, radioteleviZion, project, comik, spase, KaNUreADthIS?, I’m still thinking and deciding which one to choose.

10 descriptive words for my brand:
Unique, Individual, different, artistic, underground, stylish, smart, original, sleek, unusual.