Brianna - SNOW - Branding

Gender - Female
Age - 15-30
Season – winter
Subculture - Young girly snowboarder/skier with attitude, but funk flare and style. The fashion contuses girl that still wants comfortable and hard wearing clothes for the every day use and snowboarding.

10 WORDS

Fluffy, cutie, sweet but tuff, Attitude, white, pink, snowflake, bunny, Rabbits, Polar bear, ski, clouds, powder.

NAME IDEAS

• Snow bunny
• SNOW Flake
• Snow bear
• PINK POLAR
• Ice queen
• ICE PRINCESS
• Pink Ice Princess – PIP
• SNOW ANGEL
• Snow wings
• WONS
• Lrig Wons
• ICE ANGEL
• Ice wings
• POWDER PRINCESS
• Snow white
• PINK SNOW

Geographic

U.S.A Canada, Europe, Australia, New Zealand, U.K.

Would be sold in snow shops in cold climates, also to surf and skate shops for winter and autumn ranges.
Online shopping and wholesale to retailers.

Ski resort shops, Chain stores for surf skate and snow.

I Thought of SNOW BUNNY as a brand, but after researching on the net I discovered the there was already a company for girls snow gear called SNOW BUNNY.

Her are some of their logs.





Similar product and styles












First ruff ideas