Young Girls Surf Design, Melissa Mackie

My aim for this company is to promote and encourage a healthy attitude towards surf culture for young girls and the marine environment. Being a mother of two young girls and being constantly bombarded with sexualisation of children i feel there is a gap in the market for a positive brand with real values based on compassionate grounds. 

How did our society become complacent towards the  " SEX SELLS" approach towards the marketing and designing of childrens toys? 

Age Group : 6 to 12

Girls at this age are toying with their independence and are easily influenced with socialisation. Laying good foundations at the infant stages can help but it is at the age of six when girls are most influenced.

Season: All Seasons

 A range of Summer and Winter wet suits and rash shirts will be designed. Collage, Typography, quotes, environment facts arranged in a distinctive style which stands out from any other brands.

Environmental issues

 Global Warming, Litter on our beaches, Rare marine life, Surf etiquette, Issues which children at this age can digest easily and can put tips to good use such as litter on beaches and looking out for one another when surfing etc                            

                                          

Marketing

This will be advertised on commercial television with details to the internet store. Major surf shops will also stock our surfboards and wetsuits all over the country with a view to take it overseas in the future.    

Promotions

Sponsorship of little nippers country wide, Young Girls, "You Can Do Anything", surf comp held in March every year on the Gold Coast.   

Words to describe this Brand 

INSPIRING , COMPASSIONATE, PROUD, AWARE, INTEGRITY, LOVE, STRONG, CARING,PURE, WORDLY.............

Potential Names

  Oceon Warriors

Warrior Girls

Wave Warriors

Sea Spirits

  Warriors of the Deep

Yemaya

  Still thinking of names, looking for names which are strong and deliberate.