Chris Nowlan New Funkie Brand

Brand Name: Funkie Industries(Funk Ind.)

Introduction 

Well my brand is going to be a surf brand, which targets grommets, and free surfing mainly dealing with short boards. My brand will targeting Male's,  age 14+, but mainly between the age 16-30, but a majority of the boards will be unisex. Since I'm doing surf as my brand i will mainly dealing with summer as my main season, but will have some other season products. I intend to make the range globally available, though the use of retail and online store's, the range will be promoted by the use of sponsorship of Australian surf events, young and upcoming grommets, and of ASP surfers to promote the brand at home and internationally. 

Product List

Surfboards

Shortboards. May include other types of boards as the company expands 

Clothing

Board shorts, T-Shirts, Singlets, Hats, Wetsuits, Rashie, Thongs, Jumpers, Jeans

Accessories 

Surf board wax

Environmental Issues

Clean Seas

Subculture - Grommets, Free Surfing, Trick Surfing. Big Wave Surfing will be look at as the company expands.

10 Descriptive Words

Individual, Independent, Fresh, Modern, Free, Expressive, Playful, Abstraction, Organic, Abstract   

Colour Palette (Possible)

Red, Yellow, Orange

Blue, Green, Purple

Blue, Orange

Blue, Orange, Red

Red, Yellow, Orange, Black & White

Black, Blue, Red

Black, Green

Possible Names

J Boards, Drift Industries, CSD, NC Surf Design, Funk, Funk Boards,Funkie, Funk Industries(Funk Ind.).

Influences 

Surf Companies

JS Industries(JS Surfboard), Quicksilver, West, Billabong, Jacks, G'n'S, Rusty, Industries.

Art Movements/Styles

Abstraction, Cubim, Pop Art, Art Deco, Graffiti, Street Art

Artist 

Wassily Kandinsky, Picasso, Andy Warhol 

More to be Added