Robyn Rand _ initial profile

Wasp

Wasp has a fantastically contrasting colour palette on a black base it will provide versions of red, yellow and blue in its designs, using just a two colour colour scheme. As called for there will also be the use of the red, yellow or blue as the base colour with the black as the decorative. The primary colours will be slightly weathered looking and have more of a fabric look then that of plastic.

I developed this design for the Australian boys and girls who just love skating and primarily live in the city, they are the ones dragging their parents to the skate park at 7:00 am on a Sunday morning just because they know the big guys are still asleep. The whole skating image is appealing to them but generally unavailable. Being young they aren't the shoppers of the family and have a lot of hard work in front of them if they want to convince the parent to buy a brand. This design has to be as appealing to a parent as to a 5 to 12 year old.

The promotion of the product will be primarily through the schools by distributing monthly catalogues to every family with free delivery if ordered through the school.On offer is ordering through telephone, mail, collection of order forms, or internet, the product will also be sold through pre existing shops. Promotion will also consist of skating clinics on weekends, school holidays and through some school sports programmes.

To make the brand more appealing to the parents they also get something back, 5% of the overall profits from each sale will go back into the local schools to purchase reading and special needs resources. Over 25% of school aged boys have difficulties with reading through lack of practice, a lot of the schools have a shortage of books and reading resources that keep boys interested so purchasing this product will help solve this nation wide problem. What parent would say no.

Wasp also promotes outdoors fun and helping each other, how important it is to be fit and healthy, to eat the right foods and get regular exercise. The importance of having a go at things you don't think you can do and making friends outside of the classroom is paramount too.

The other thing Wasp is concerned with is the use of simple safety equipment when doing sports, such as skating. Wasp will be producing a full range of helmets, knee & elbow protectors, hats/caps, water bottles and sun screen. As well as shirts and other clothes, complete decks, stickers and other skating needs. The product line is also useable for kids who ride scooters and BMXs in the park, or just wnat to look cool.

subculture: Skateboarding in skateparks.
gender: boys, wearable by girls if they skate.
age group: pre-teen.
season: year round
other subcultures: BMX-ing, scooter riding.
issues: encouraging out door fun, kids helping/teaching kids, getting fit & using your body, promoting boy reading, and safety issues.
personality: safety, healthy, outdoor fun, keeping fit, making friends, learning, active is good, helping others, having a go, energy.
colour palette:black with primary colours (red, blue, yellow)
geographical distribution: Australia, predominately in the cities where children are not safe, don't have the space or are just unable to be outside.
method of selling: internet mail order, shops, catalogues.
methods of promotion: small percentage of profits get donated toward public schools to purchase learning tools for disadvantaged kids or reading books for libraries / classrooms, is advertised within educational circles, promoted through schools, sporting groups & free skating clinics organised at afterschool / vacation care.

Influences: in my design and ideas include my 10 year old son who has given me most of the names and the idea of skating boys needing to learn to read. Most of them are pictorial, from magazines and websites, the ones with the names that I know are: Washington Street, Creature, Slap, Termite Skateboards, Blind skateboards, Slap magazine, Darkstar, Piet Mondrian kids at the skate park at 7 am on Sundays, Rita and Emily.I am also influenced by the 'skateboarding can make a difference' thing from the 'Real Auctions' where they donate money from auctioning decks toward helping the autism foundation, and the Termite skateboards with their cheap completes and ssafety gear for poorer families.
possible names in no particular order:
Fun Park, BOW - Boys on Wheels, Small Kiks, Grinders, Crash, KK - Krash Kids, Jettahs, Jetts, Jet sk8ahs, Kid Flip, Scabs, Shortys, Shiners, Kennys, Random, Wasp, Nutz,
Think I like WASP best, its small & fast & will sting u.