after lots of thought, indecision and procrastination i have come up with  JELLY FISH (thanks to akasha's screen saver). a surf  brand , unisex, all ages, but particularly aimed toward teens. 

as current environmental issues are soaring, and the public are more aware than ever before about our impact on the earth, i thought it only right to use the surf label as a promotion for responsible living- especially on the coast. clean seas, climate change, refuse reuse recycle....

personality and concept- delicate and graceful with bite and sting.

colours- greens, blues, grays, highlights of orange and brown.

distribution- shops, internet, markets, sponsorship etc

style- i guess elegant drawings, overlapping, water scenes.....sketched and embroided, lino block print.....

typography will be handwritten giving a personal hand made look relating to surfing as a personal journey.

that's it so far....