Rita Masarin .Surf Brand

Rita Masarin. Surf Brand

My surf brand would appeal to women from age 18+ . Aimed at surfers who appreciate how surfing use to be, the TRUE SPIRIT of the sport friendly, chilled and cruisie

Products will include a range of summer and winter clothes, the clothes and swimwear will be designed to cater for different shapes and sizes and not just to skinny models. The material used will need to be made from organic cotton and printed using soy based inks. The wetsuits made from recycled fishing nets and polyester products. Other products will include surf and travel accessories

South Pacific, Tiki and Australian beach culture of the 60’s will be the main influence of my design.

Fun, active, retro, kitsch, practical, flexible, playful, and comfortable would describe the personality and concept of my surf wear.

The choice of names I came up with are;

Soul surfer,

Black Pearl,

Blue Pearl,

Flying Fish,

Sugar Shack,

Nalu (means; Surf, Wave, Ocean. in Hawaiian)

Soul Glider,

Sugar Curl,

Island Spray,

Surf Sistas

True Spirit

Sugar Kurve,

Island Reef

Cross Step

I ‘m liking Blue Pearl, blue for the colour of the ocean and pearl being the jewel of the sea but I haven’t decided on the colour of the logo yet. I’m tempted to NOT use the obvious aqua, Prussian blue, purple and white and go for something totally different…..so any suggestion is welcome.

Environmental and the conservation and protection of cetaceans and their environment are the issue of concern for me. As surfers it’s our karmic duty to protect the oceans inhabitants. I have always respected the ocean and all that live in it. The ocean and its contents is our greatest resource. This resource needs protection I hope that we're not too late.

My range will be distributed throughout Australia and overseas through retail outlets and online

Sponsorship will be a major part of promoting the label, addition to that, the company will be making a serious of short surf movies featuring sponsored surfers to promote the brand.