Snowboard Design...katie

Brand name = SOULTRY

Soultry represents women in a sexy but respectful way,focusing on women between the age 20 and over...or anyone with a sense of style.


I feel women have a limited market and most of the products produced are repeatedly grungy graphics that may not appeal to the typical woman. My designs will represent a womens everyday lifestyle and bring those graphics into the snow environment. Producing products and graphics for the Autumn/winter range, designing boards and accessories, e.g. snowboards/vests/jackets/scarves/beanies etc.

Subcultural influences include the fashion/beauty industry e.g. bags, shoes, make-up.I woman can never have enough shoes.....even for the snow! I am also focusing on the heart, its shape and meaning for the logo design, with flowy font.

I decided to spell Sultry.....S O U L T R Y as it portrays a personal inner- beauty feel, being her soul. Autuum trees are beautiful, especially in the snow with its soft browns, yellows and greens which i will be also focussing on in my designs.


The personality and concept i would like to portray in my designs represents a real womens presense and witty sense of humour.
Colour swatches will include reds, blacks, pinks, pastels, browns and creams.


The range would mostly be available in the colder climates e.g jindabyne, nation wide specialty stores and internet orders world wide.

The main source of promotion for my brand will be sponsorship(from fashion industries/womens rights)/write ups, adverts in surf/snow local magazines/exterior/interior poster signage and snowboarding competitions and events.


My designs have a pop art/Paul frank influence with inspiring themes of the fashion industry/candy/characters/patterns/shapes and realistic imagery.


Some possible names included- tragic, bruisedbum, pino, webby, webb, penguin, lost, amused, clae, damand, focus, fine, reality, Style, denile, release, opinion, angels, faulty, obvious, maniquin.

SOULTRY - A girls best friend....