My brand is going to appeal to people who believe in being themselves in today’s society. I think it’s important to be able to express ourselves without following modern day trends and mainstream music, media and clothing etc. Even though the brand will still be involved with clothing, skateboard designs etc, I still want it to have that feeling of individualism. My brand is going to be a skating brand.
Gender: unisex
Age: teens and young adults
Season: all seasons of the year
I want my brand to be unique and interesting without being too complex. Some inspiring themes and styles I want to include are abstract art, comic art, surreal art, underground scene music and alternative fashion styles. I want my brand to have an art punk kind of theme for clothing and skateboard designs. An easy and recognisable logo I think will pay off for the brand design, something that people can recognise anywhere. I think it’s important to be aware of the environmental issues of the planet, so I think that the brand should include organic alternatives in the clothing. I want it to promote music concerts mainly ones such as soundwave and taste of chaos. Posters and flyers are some examples that could be put in store and online. I want the range of products to be available world wide.
Here are some of the brand names that I’ve come up with:
Weather, Oddball, Grafs, Black sheap, Silent city, Outcast, Original copy, Robo riot, Phoenix, Tok E yo, Science vs. religion, Kill phill, scissor hands, Equationz, CheaP, Cut and paste, OrdinEry. Duvs. SSmasHH, karry, mosART, DeathKab, levels, radioteleviZion, project, comik, spase, KaNUreADthIS?, I’m still thinking and deciding which one to choose.
10 descriptive words for my brand:
Unique, Individual, different, artistic, underground, stylish, smart, original, sleek, unusual.
Saturday, May 2, 2009
Young Girls Surf Design, Melissa Mackie
My aim for this company is to promote and encourage a healthy attitude towards surf culture for young girls and the marine environment. Being a mother of two young girls and being constantly bombarded with sexualisation of children i feel there is a gap in the market for a positive brand with real values based on compassionate grounds.
How did our society become complacent towards the " SEX SELLS" approach towards the marketing and designing of childrens toys?
Age Group : 6 to 12
Girls at this age are toying with their independence and are easily influenced with socialisation. Laying good foundations at the infant stages can help but it is at the age of six when girls are most influenced.
Season: All Seasons
A range of Summer and Winter wet suits and rash shirts will be designed. Collage, Typography, quotes, environment facts arranged in a distinctive style which stands out from any other brands.
Environmental issues
Global Warming, Litter on our beaches, Rare marine life, Surf etiquette, Issues which children at this age can digest easily and can put tips to good use such as litter on beaches and looking out for one another when surfing etc
Marketing
This will be advertised on commercial television with details to the internet store. Major surf shops will also stock our surfboards and wetsuits all over the country with a view to take it overseas in the future.
Promotions
Sponsorship of little nippers country wide, Young Girls, "You Can Do Anything", surf comp held in March every year on the Gold Coast.
Words to describe this Brand
INSPIRING , COMPASSIONATE, PROUD, AWARE, INTEGRITY, LOVE, STRONG, CARING,PURE, WORDLY.............
Potential Names
Oceon Warriors
Warrior Girls
Wave Warriors
Sea Spirits
Warriors of the Deep
Yemaya
Still thinking of names, looking for names which are strong and deliberate.
Thursday, April 30, 2009
Chris Nowlan New Funkie Brand
Brand Name: Funkie Industries(Funk Ind.)
Introduction
Well my brand is going to be a surf brand, which targets grommets, and free surfing mainly dealing with short boards. My brand will targeting Male's, age 14+, but mainly between the age 16-30, but a majority of the boards will be unisex. Since I'm doing surf as my brand i will mainly dealing with summer as my main season, but will have some other season products. I intend to make the range globally available, though the use of retail and online store's, the range will be promoted by the use of sponsorship of Australian surf events, young and upcoming grommets, and of ASP surfers to promote the brand at home and internationally. Product List
Surfboards
Shortboards. May include other types of boards as the company expands
Clothing
Board shorts, T-Shirts, Singlets, Hats, Wetsuits, Rashie, Thongs, Jumpers, Jeans
Accessories
Surf board wax
Environmental Issues
Clean Seas
Subculture - Grommets, Free Surfing, Trick Surfing. Big Wave Surfing will be look at as the company expands.
10 Descriptive Words
Individual, Independent, Fresh, Modern, Free, Expressive, Playful, Abstraction, Organic, Abstract
Colour Palette (Possible)
Red, Yellow, Orange
Blue, Green, Purple
Blue, Orange
Blue, Orange, Red
Red, Yellow, Orange, Black & White
Black, Blue, Red
Black, Green
Possible Names
J Boards, Drift Industries, CSD, NC Surf Design, Funk, Funk Boards,Funkie, Funk Industries(Funk Ind.).
Influences
Surf Companies
JS Industries(JS Surfboard), Quicksilver, West, Billabong, Jacks, G'n'S, Rusty, Industries.
Art Movements/Styles
Abstraction, Cubim, Pop Art, Art Deco, Graffiti, Street Art
Artist
Wassily Kandinsky, Picasso, Andy Warhol
More to be Added
Wednesday, April 29, 2009
Robyn Rand _ initial profile
Wasp
Wasp has a fantastically contrasting colour palette on a black base it will provide versions of red, yellow and blue in its designs, using just a two colour colour scheme. As called for there will also be the use of the red, yellow or blue as the base colour with the black as the decorative. The primary colours will be slightly weathered looking and have more of a fabric look then that of plastic.
I developed this design for the Australian boys and girls who just love skating and primarily live in the city, they are the ones dragging their parents to the skate park at 7:00 am on a Sunday morning just because they know the big guys are still asleep. The whole skating image is appealing to them but generally unavailable. Being young they aren't the shoppers of the family and have a lot of hard work in front of them if they want to convince the parent to buy a brand. This design has to be as appealing to a parent as to a 5 to 12 year old.
The promotion of the product will be primarily through the schools by distributing monthly catalogues to every family with free delivery if ordered through the school.On offer is ordering through telephone, mail, collection of order forms, or internet, the product will also be sold through pre existing shops. Promotion will also consist of skating clinics on weekends, school holidays and through some school sports programmes.
To make the brand more appealing to the parents they also get something back, 5% of the overall profits from each sale will go back into the local schools to purchase reading and special needs resources. Over 25% of school aged boys have difficulties with reading through lack of practice, a lot of the schools have a shortage of books and reading resources that keep boys interested so purchasing this product will help solve this nation wide problem. What parent would say no.
Wasp also promotes outdoors fun and helping each other, how important it is to be fit and healthy, to eat the right foods and get regular exercise. The importance of having a go at things you don't think you can do and making friends outside of the classroom is paramount too.
The other thing Wasp is concerned with is the use of simple safety equipment when doing sports, such as skating. Wasp will be producing a full range of helmets, knee & elbow protectors, hats/caps, water bottles and sun screen. As well as shirts and other clothes, complete decks, stickers and other skating needs. The product line is also useable for kids who ride scooters and BMXs in the park, or just wnat to look cool.
subculture:
Skateboarding in skateparks.gender: boys, wearable by girls if they skate.
age group: pre-teen.
season: year round
other subcultures: BMX-ing, scooter riding.
issues: encouraging out door fun, kids helping/teaching kids, getting fit & using your body, promoting boy reading, and safety issues.
personality: safety, healthy, outdoor fun, keeping fit, making friends, learning, active is good, helping others, having a go, energy.
colour palette:black with primary colours (red, blue, yellow)
geographical distribution: Australia, predominately in the cities where children are not safe, don't have the space or are just unable to be outside.
method of selling: internet mail order, shops, catalogues.
methods of promotion: small percentage of profits get donated toward public schools to purchase learning tools for disadvantaged kids or reading books for libraries / classrooms, is advertised within educational circles, promoted through schools, sporting groups & free skating clinics organised at afterschool / vacation care.
Influences: in my design and ideas include my 10 year old son who has given me most of the names and the idea of skating boys needing to learn to read. Most of them are pictorial, from magazines and websites, the ones with the names that I know are: Washington Street, Creature, Slap, Termite Skateboards, Blind skateboards, Slap magazine, Darkstar, Piet Mondrian kids at the skate park at 7 am on Sundays, Rita and Emily.I am also influenced by the 'skateboarding can make a difference' thing from the 'Real Auctions' where they donate money from auctioning decks toward helping the autism foundation, and the Termite skateboards with their cheap completes and ssafety gear for poorer families.
possible names in no particular order:
Fun Park, BOW - Boys on Wheels, Small Kiks, Grinders, Crash, KK - Krash Kids, Jettahs, Jetts, Jet sk8ahs, Kid Flip, Scabs, Shortys, Shiners, Kennys, Random, Wasp, Nutz,
Think I like WASP best, its small & fast & will sting u.
My brand is going to be a sk8 brand inspired mainly by "soopkitchn" an australian sk8 brand appealing mainly to young sk8 rats and trendy people alike the brand will be called "forbidden fruit"or "white trash"or "mouldy cheese","ja ja binks","shopping trolly","stars and stripes","holey rollers","dash.com","kill,krush,destroy","elligel alien","milk","pretender","bad hair day","juice orange","fur","cartiac arrest","pretentice git","by gons","tommy hellraiser","bad fruit","bad eggs","kooks","too fly","slip stream","shut down central" and so on.
Elisha in da house!!!
SNOW
SNOW
SNOW
SNOW
I have chosen to do a women's snow boarding brand!
Well that just answered question two.
I want to cater to women in their 20's - 30's (ah f@%k it... any age!!!) who want to look good boarding. all sizes too!
I think it's obvious that the season is SNOW SEASON!!! ha ha ha
Fashion and function! fun, flirty, attractive, you can look good in my brand no matter what! makes you feel pretty :)
I want my clothing to be made of recycled materials.
I want my brand to be global.
COLOUR SCHEME.... well i want girly colours... pink, purple, light blue, aqua, white, turquoise....
Some initial brand names that have come to my head are:
- BLUE ICE
- off PEAK
- E S SNOW
- Goddess
- method ice
- free-zone
- chilli
- below minus
- degrees celsius
- drop zone
- static ice
- frozen dreams
- ice maiden
- snow f x
- winter playground
- ice garden
- gem
- liquid ice
- forever white
- hot ice
- ella ice
- ETS
- elisha snow
- serious snow
- X factor
- frost
- chill tactix
- ivory
- classix
- sno- leopard
- giant snow
- oz snow
- icy thrills/I C thrills
- Sno angels
- Leo Snow
- White Tiger
- mystix
- mystic sno
- white rush
- snow n ice
- kriztel peex (crystal peaks)
- winter realm
- wild child
- candy ice
- white chocol8
- elisha's design
- without wings
- destination
- glamma (glamour)
- just snow
- sno kitty
- lioness
- snow queen
- defdefyin
- crysal air
- white rush
- global meltdown
- sexsymbol
- sexsells/sexcells
- sexyfree
- cooly candy
- icycle / icy cool
- paradice / pairodice
- gypsy
- frozen milk
- MILF
- broken ice
- winter stars
- alpine fem
- minus zero
- gang green
- frost bite
- crakalakin
NO STEALING OF MY IDEAS PLEASE!!!!!
......and i want everyones opinion on which they like so get commenting!!!!What else am i supposed to put in here???
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