Chris Nowlan New Funkie Brand

Brand Name: Funkie Industries(Funk Ind.)

Introduction 

Well my brand is going to be a surf brand, which targets grommets, and free surfing mainly dealing with short boards. My brand will targeting Male's,  age 14+, but mainly between the age 16-30, but a majority of the boards will be unisex. Since I'm doing surf as my brand i will mainly dealing with summer as my main season, but will have some other season products. I intend to make the range globally available, though the use of retail and online store's, the range will be promoted by the use of sponsorship of Australian surf events, young and upcoming grommets, and of ASP surfers to promote the brand at home and internationally. 

Product List

Surfboards

Shortboards. May include other types of boards as the company expands 

Clothing

Board shorts, T-Shirts, Singlets, Hats, Wetsuits, Rashie, Thongs, Jumpers, Jeans

Accessories 

Surf board wax

Environmental Issues

Clean Seas

Subculture - Grommets, Free Surfing, Trick Surfing. Big Wave Surfing will be look at as the company expands.

10 Descriptive Words

Individual, Independent, Fresh, Modern, Free, Expressive, Playful, Abstraction, Organic, Abstract   

Colour Palette (Possible)

Red, Yellow, Orange

Blue, Green, Purple

Blue, Orange

Blue, Orange, Red

Red, Yellow, Orange, Black & White

Black, Blue, Red

Black, Green

Possible Names

J Boards, Drift Industries, CSD, NC Surf Design, Funk, Funk Boards,Funkie, Funk Industries(Funk Ind.).

Influences 

Surf Companies

JS Industries(JS Surfboard), Quicksilver, West, Billabong, Jacks, G'n'S, Rusty, Industries.

Art Movements/Styles

Abstraction, Cubim, Pop Art, Art Deco, Graffiti, Street Art

Artist 

Wassily Kandinsky, Picasso, Andy Warhol 

More to be Added 

Snow design brand - Brianna

Snow brand
Age - 16 - 30
Gender - Females
Will add more asap

Robyn Rand _ initial profile

Wasp

Wasp has a fantastically contrasting colour palette on a black base it will provide versions of red, yellow and blue in its designs, using just a two colour colour scheme. As called for there will also be the use of the red, yellow or blue as the base colour with the black as the decorative. The primary colours will be slightly weathered looking and have more of a fabric look then that of plastic.

I developed this design for the Australian boys and girls who just love skating and primarily live in the city, they are the ones dragging their parents to the skate park at 7:00 am on a Sunday morning just because they know the big guys are still asleep. The whole skating image is appealing to them but generally unavailable. Being young they aren't the shoppers of the family and have a lot of hard work in front of them if they want to convince the parent to buy a brand. This design has to be as appealing to a parent as to a 5 to 12 year old.

The promotion of the product will be primarily through the schools by distributing monthly catalogues to every family with free delivery if ordered through the school.On offer is ordering through telephone, mail, collection of order forms, or internet, the product will also be sold through pre existing shops. Promotion will also consist of skating clinics on weekends, school holidays and through some school sports programmes.

To make the brand more appealing to the parents they also get something back, 5% of the overall profits from each sale will go back into the local schools to purchase reading and special needs resources. Over 25% of school aged boys have difficulties with reading through lack of practice, a lot of the schools have a shortage of books and reading resources that keep boys interested so purchasing this product will help solve this nation wide problem. What parent would say no.

Wasp also promotes outdoors fun and helping each other, how important it is to be fit and healthy, to eat the right foods and get regular exercise. The importance of having a go at things you don't think you can do and making friends outside of the classroom is paramount too.

The other thing Wasp is concerned with is the use of simple safety equipment when doing sports, such as skating. Wasp will be producing a full range of helmets, knee & elbow protectors, hats/caps, water bottles and sun screen. As well as shirts and other clothes, complete decks, stickers and other skating needs. The product line is also useable for kids who ride scooters and BMXs in the park, or just wnat to look cool.

subculture: Skateboarding in skateparks.
gender: boys, wearable by girls if they skate.
age group: pre-teen.
season: year round
other subcultures: BMX-ing, scooter riding.
issues: encouraging out door fun, kids helping/teaching kids, getting fit & using your body, promoting boy reading, and safety issues.
personality: safety, healthy, outdoor fun, keeping fit, making friends, learning, active is good, helping others, having a go, energy.
colour palette:black with primary colours (red, blue, yellow)
geographical distribution: Australia, predominately in the cities where children are not safe, don't have the space or are just unable to be outside.
method of selling: internet mail order, shops, catalogues.
methods of promotion: small percentage of profits get donated toward public schools to purchase learning tools for disadvantaged kids or reading books for libraries / classrooms, is advertised within educational circles, promoted through schools, sporting groups & free skating clinics organised at afterschool / vacation care.

Influences: in my design and ideas include my 10 year old son who has given me most of the names and the idea of skating boys needing to learn to read. Most of them are pictorial, from magazines and websites, the ones with the names that I know are: Washington Street, Creature, Slap, Termite Skateboards, Blind skateboards, Slap magazine, Darkstar, Piet Mondrian kids at the skate park at 7 am on Sundays, Rita and Emily.I am also influenced by the 'skateboarding can make a difference' thing from the 'Real Auctions' where they donate money from auctioning decks toward helping the autism foundation, and the Termite skateboards with their cheap completes and ssafety gear for poorer families.
possible names in no particular order:
Fun Park, BOW - Boys on Wheels, Small Kiks, Grinders, Crash, KK - Krash Kids, Jettahs, Jetts, Jet sk8ahs, Kid Flip, Scabs, Shortys, Shiners, Kennys, Random, Wasp, Nutz,
Think I like WASP best, its small & fast & will sting u.

My brand is going to be a sk8 brand inspired mainly by "soopkitchn" an australian sk8 brand appealing mainly to young sk8 rats and trendy people alike the brand will be called "forbidden fruit"or "white trash"or "mouldy cheese","ja ja binks","shopping trolly","stars and stripes","holey rollers","dash.com","kill,krush,destroy","elligel alien","milk","pretender","bad hair day","juice orange","fur","cartiac arrest","pretentice git","by gons","tommy hellraiser","bad fruit","bad eggs","kooks","too fly","slip stream","shut down central" and so on.

Elisha in da house!!!

SNOW

SNOW

SNOW

SNOW

I have chosen to do a women's snow boarding brand!

Well that just answered question two.

I want to cater to women in their 20's - 30's (ah f@%k it... any age!!!) who want to look good boarding. all sizes too!

         I think it's obvious that the season is SNOW SEASON!!! ha ha ha

Fashion and function! fun, flirty, attractive, you can look good in my brand no matter what! makes you feel pretty :)

I want my clothing to be made of recycled materials.

I want my brand to be global.

COLOUR SCHEME.... well i want girly colours... pink, purple, light blue, aqua, white, turquoise....

Some initial brand names that have come to my head are:

1. BLUE ICE
   
2. off PEAK
   
3. E S SNOW
   
4. Goddess
   
5. method ice
   
6. free-zone
   
7. chilli
   
8. below minus
   
9. degrees celsius
   
10. drop zone
    
11. static ice
    
12. frozen dreams
    
13. ice maiden
    
14. snow f x
    
15. winter playground
    
16. ice garden
    
17. gem
    
18. liquid ice
    
19. forever white
    
20. hot ice
    
21. ella ice
    
22. ETS
    
23. elisha snow
    
24. serious snow
    
25. X factor
    
26. frost
    
27. chill tactix
    
28. ivory
29. classix
30. sno- leopard
31. giant snow 
32. oz snow
33. icy thrills/I C thrills
    
34. Sno angels   
35. Leo Snow
36. White Tiger 
37. mystix
38. mystic sno
39. white rush
40. snow n ice  
41. kriztel peex (crystal peaks)
42. winter realm
43. wild child
44. candy ice
45. white chocol8
46. elisha's design
47. without wings
48. destination
49. glamma (glamour)
50. just snow
51. sno kitty
52. lioness
53. snow queen
54. defdefyin
55. crysal air
56. white rush
57. global meltdown
58. sexsymbol
59. sexsells/sexcells
60. sexyfree
61. cooly candy
62. icycle / icy cool
63. paradice / pairodice
64. gypsy
65. frozen milk
66. MILF
67. broken ice
68. winter stars
69. alpine fem
70. minus zero
71. gang green
72. frost bite
73. crakalakin

NO STEALING OF MY IDEAS PLEASE!!!!!

     ......and i want everyones opinion on which they like so get commenting!!!!

What else am i supposed to put in here???

Jack's sexyest blog yet

Brand Name: neighbourly love

Gender :unisex

Age group : teens-late 20's

Season : Summer (less emo's on the streets)

Influences :ZooYork, Hook-Ups, KewDay, 7th Street skate, GFH, Pokemon, BlackFlag, Spoon

BigBother skate-mag (not the gay TV show)

Pollitical and environmental issues : Love thy Neighbour (haha NOT!) 

Environmental awareness :The We hate bikes movement, Rollerblades to be melted down and

made into nuts and bolts and used for the construction of poorly built 3rd world skateparks.

Description :neighbourly love is a skate brand concept that collaborates a rang of ider's

and youth culture. 

It's a pretty sweet brand name that will adress the some of the current skate issues

plaging the skate comunity in the byron shire

Colour: Cartoon shades of RED,BLUE,BROWN combined in a visual appealing design

the colour range will NOT include majority black Items because emo's might consider 

comitting crimes while using them...... and crying

Location ; byronshire

Sales: the product will be available in store's pending the realease of the design (which has not yet been

created)

Method of promotion : possibly an ad runing during the chanel ten news

Possible other brand names :

FORK

BOX-SHOT

LOL

NOOB

I GOT BROKEN ANKLES

JEW

CANTALOPE

CALL-ME

KNIFEHAMMER

GOAT

FRANKS ADVENTURE

A SPICIEY BIG ONE

ROAFL

MELLON

A HAPPY ENDING

WOW

THE CAT PJ'S

What's your brand?

Create a 300 word initial profile. A blog will be set up to post a response that Defines and describes your potential brand and target market.

• Describe the part of the subculture you are appealing to.e.g. Surfing, Skateboarding or Snowboarding.Further define e.g if surfing - Mal Riders, Grommets, free surfing, tow surfing etc

• Gender

• Age group

• Season

• What other subcultural influences will be borrowed from eg emo, ballroom dancing, hot rods cars, psychobilly etc

• Are there any environmental issues a concern eg. Clean seas, climate change, anti nuclear, cetaceans

• Are there any pollitical or social awareness issues you want to address? eg black rights, land rights, register to vote, surf rage?

• Describe the personality and concept of surfwear use 10 descriptive words

e.g.The American Pig Brand (apb) concept is a direct reflection of the remarkable and often excessive qualities of American culture. apb celebrates large Sport Utility Vehicles, 24 hour drive-thrus, pre-approved platinum credit cards, and other distinguishing characteristics of American life. apb has potential to portray both positive and negative views of the exceedingly prosperous American lifestyle.

• Colour palette please list

• Geographical distribution- whereabouts will the range be available?

• Method of selling e.g. market, retail internet mail order

• Methods of promotion sponsorship, charity,etc

• Brainstorm Possible names for your brand. List at least twenty with class, friends, family etc

• Is your brand similiar to other brands out there in the marketplace? Please name them- More importantly how is your brand different?

• What are the style Influences? eg surrealism, pop, art deco etc

• What are the Inspiring Themes? eg tiki culture, florals, etc