Jack's sexyest blog yet

Brand Name: neighbourly love

Gender :unisex

Age group : teens-late 20's

Season : Summer (less emo's on the streets)

Influences :ZooYork, Hook-Ups, KewDay, 7th Street skate, GFH, Pokemon, BlackFlag, Spoon

BigBother skate-mag (not the gay TV show)

Pollitical and environmental issues : Love thy Neighbour (haha NOT!) 

Environmental awareness :The We hate bikes movement, Rollerblades to be melted down and

made into nuts and bolts and used for the construction of poorly built 3rd world skateparks.

Description :neighbourly love is a skate brand concept that collaborates a rang of ider's

and youth culture. 

It's a pretty sweet brand name that will adress the some of the current skate issues

plaging the skate comunity in the byron shire

Colour: Cartoon shades of RED,BLUE,BROWN combined in a visual appealing design

the colour range will NOT include majority black Items because emo's might consider 

comitting crimes while using them...... and crying

Location ; byronshire

Sales: the product will be available in store's pending the realease of the design (which has not yet been

created)

Method of promotion : possibly an ad runing during the chanel ten news

Possible other brand names :

FORK

BOX-SHOT

LOL

NOOB

I GOT BROKEN ANKLES

JEW

CANTALOPE

CALL-ME

KNIFEHAMMER

GOAT

FRANKS ADVENTURE

A SPICIEY BIG ONE

ROAFL

MELLON

A HAPPY ENDING

WOW

THE CAT PJ'S

What's your brand?

Create a 300 word initial profile. A blog will be set up to post a response that Defines and describes your potential brand and target market.

• Describe the part of the subculture you are appealing to.e.g. Surfing, Skateboarding or Snowboarding.Further define e.g if surfing - Mal Riders, Grommets, free surfing, tow surfing etc

• Gender

• Age group

• Season

• What other subcultural influences will be borrowed from eg emo, ballroom dancing, hot rods cars, psychobilly etc

• Are there any environmental issues a concern eg. Clean seas, climate change, anti nuclear, cetaceans

• Are there any pollitical or social awareness issues you want to address? eg black rights, land rights, register to vote, surf rage?

• Describe the personality and concept of surfwear use 10 descriptive words

e.g.The American Pig Brand (apb) concept is a direct reflection of the remarkable and often excessive qualities of American culture. apb celebrates large Sport Utility Vehicles, 24 hour drive-thrus, pre-approved platinum credit cards, and other distinguishing characteristics of American life. apb has potential to portray both positive and negative views of the exceedingly prosperous American lifestyle.

• Colour palette please list

• Geographical distribution- whereabouts will the range be available?

• Method of selling e.g. market, retail internet mail order

• Methods of promotion sponsorship, charity,etc

• Brainstorm Possible names for your brand. List at least twenty with class, friends, family etc

• Is your brand similiar to other brands out there in the marketplace? Please name them- More importantly how is your brand different?

• What are the style Influences? eg surrealism, pop, art deco etc

• What are the Inspiring Themes? eg tiki culture, florals, etc